UCLA COLLEGE BRAND
Templates
Photo and Video Resources
Brand FAQs
What is a lock-up?
Sometimes called a signature, a lock-up is a standardized department logo, which combines the campus logo with the name of the school or department. Use of the standard department logo system is required for all academic and administrative units. Please refer to the UCLA brand site for minimum clear space, minimum size, color usage and things to avoid.
How do I request a new lock-up?
UCLA Marketing creates the digital master files for all academic and administrative units.
Please direct all requests through the College’s communications team by contacting collegecomm@support.ucla.edu.
College Communications will submit the request to Strategic Communications. While the turnaround time for the lock-up suite is typically two to four weeks, College Communications may need additional time to confirm/acquire approval for various lock-up requests with campus leadership before submitting requests.
Why are business card templates not available for departments through Castle Press or Mail, Document & Distribution Services (MDDS)?
Strategic Communications only released division letterhead templates to Castle Press or MDDS to encourage the use of the division lock-up with the name of the department, center, institute or program included in the address line or under the cardholder’s title. This approach accommodates varying department name lengths and ensures consistency and legibility across the College and all five divisions.
We encourage all departments to use their division’s letterhead and business cards. Click here for examples of the business cards.
What are the College specifics to UCLA’s standardized lock-up system?
UCLA Strategic Communications and the College Communications worked closely with the deans of the College to ensure accuracy toward a more consistent campuswide logo system.
For guidance on the downloadable assets, formats, file names and lock-up variations click here.
Why does my lock-up include an ampersand?
Through the current campuswide system and brand guidelines, all standard lock-ups will use an ampersand instead of the word “and.” This is intended to enhance visual appeal and strengthen the brand’s identity by creating a modern, streamlined look that will prove more dynamic and versatile across digital and print media.
CAMPUS RESOURCES
UCLA Brand:
University Brand Guidelines
UCLA Image Gallery
Communications:
UCLA Media Contacts
UCLA’s Editorial Style Guide
Signage/Architecture:
Physical Design Framework
